Floyd Rappy, President & Creative Director
Floyd opened the doors to his design business in 1986. Although the firm was small, the client names were big, including HBO and PanAm.
Under Floyd's leadership, Studio Rappy's work has won many of the industries highest awards. Their work has been published regularly in design annuals and "Best of" books. Being a "boutique" firm, Floyd is able to continue his "hands-on" approach to design and management and maintains close involvement in every project.
Floyd holds a BFA from the School of Visual Arts in New York City. He has also studied art and design at the Art Students League, the New York Academy, and The New School. In addition, he completed an acceptance-based design course with the renowned graphic designer, Milton Glaser. Floyd has taught courses in design, drawing, painting and calligraphy. At New York University he taught a popular course called Graphic Design for Marketing Communications.
Floyd currently sits on the boards of two non-profit organizations, Project Sunshine, an organization helping hospitalized children, and the Katonah Village Improvement Society.
Painting and drawing, a passion since early childhood, continue to be a large part of Floyd's life. Over the years he has had several one man shows and has been included in many curated gallery exhibits.
Kia Talai, Creative Director
Kia has gained international prominence in the design field as a practitioner and advocate for more than three decades. He has held senior creative management roles at several respected agencies including Grey Advertising and Foote, Cone & Belding Communications. Such companies as American Express, Digital Equipment Corporation, General Electric, General Motors, IBM, Manufacturers Hanover, NEC, Ricoh, Shell Oil, Toshiba, and Whirlpool have utilized his skills and creativity.
By handling every aspect of the process from conception to completion, Kia is able to provide clients with expertise through every stage of development. Over the years, he has developed collateral concepts for such companies as General Electric, NatWest, Sharp Corporation and Toyota.
Currently, Kia partners with Rappy & Company, combining his talents with Rappy’s creative team, to work on projects for clients ranging from start-ups to Fortune 100 companies. Together, they are able to provide senior level talent at a cost effective level.
Peter Romeo, Art Director
Peter has over 25 years of design experience, working on marketing and branding projects for licensed properties and multimedia companies. Within this space, he has worked with some of its largest names, including Disney, ESPN, Nickelodeon, MLB, NFL, NBA, NHL, Hasbro, The United States Postal Service, TV Guide, Crayola, The Topps Company, Mack Trucks, CSS Industries and Hachette Books.
A graduate of Pratt Institute, Peter has worn multiple hats during his career as a creative, managing large staffs and their daily work flows, while adhering to deadlines, deliverables and budgets. He also provides pro bono work for The Children's Jewish Education Group, a non-temple affiliated school located in Westchester, NY. Time away from his Mac centers on his family, painting
Lucy Li, Graphic/Web Designer
Lucy is the senior graphic/web designer for Studio Rappy where her fluency in all design and web programs play an integral role in creative concepts. Born in China, but a Queens girl at heart, Lucy grew up in New York and received her Bachelors Degree from City College of New York. After graduating with her Electronic Designs and Multimedia degree, Lucy was able to obtain creative positions at both Edelman Group and Ins & Outs Magazine for a combined total of five years of design experience. Lucy keeps her eye and mind fresh by taking continuing education design courses at the School of Visual Arts, traveling often and dabbling in cooking.
Bret Sanford, Partner / CEO
Bret is the poster child for ambidextrous thinking. A globally renowned builder of brands, she brings the unique experience of having practiced marketing from every perspective—as Creative Director, Chief Marketing Officer, Agency Leader and Educator.
Bret ran the multi-national, multi-agency team handling HSBC that created the renowned “Values” work now in the permanent collection of MoMA. While heading marketing for Smith Barney, she relaunched the brand as a vital, modern financial services player. More recently, she has been engaged by the University of Michigan School of Public Health and one of Ameriprise’s largest independent practices.
Her expertise has been sought out by global brands across a broad spectrum, such as: PwC, Merrill Lynch, Meridien Hotels, The Wines of Rioja to and Charles Schwab. She is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts, teaches at Columbia University’s Strategic Communications Master’s Degree program, and sits on the Entrepreneurial Sounding Board at Columbia Business School. She serves on the board of Just Food, a non-profit that helps underserved communities in the 5 boroughs create food sovereignty, thereby promoting racial equity.
Bret graduated from NYU with an MA in English Literature, from The School of Visual Arts with a BFA in Advertising. She is a 200-hour certified yoga teacher, ran her first marathon at 52 and triathlon at 54. She shares her life with her husband, 2 children, the dog, cat, and her surfboard.
Joanne Valentine, Office Manager
Joanne brings over 25 years of management experience in both corporate and not for profit settings to Rappy, along with her keen ability to develop, update, and implement all aspects of office operations. She serves as a liaison between senior management, clients and vendors to ensure immediate attention and resolution in addressing a myriad of critical day to day issues. Best of all, her enjoyment of bookkeeping keeps our numbers in line! In her off time, Joanne enjoys spending time with her husband and their extended family, antiquing and cooking.
Alison Josephs, Sr. Graphic Designer
Alison has been working with Studio Rappy since 1997, providing design, illustration and project management services for Rappy’s corporate and non-profit clients. Her work focuses on creating graphic collateral materials for large conferences and incentive award trips including theme logotypes, web and print invitations, graphics for trip/conference websites, attendee books, hotel signage and event give-aways.
Alison studied fine art and design in programs in Florence, Assisi and Milan, Italy, and received a BFA in painting from Cornell University. She illustrated the award-winning children’s book series about Carlos the French Bulldog: “Ankle Soup,” “Custard and Mustard,” and “Christmas Feet.” Having a painting studio in the West Chelsea Arts Building for 17 years allowed her to engage with artists, galleries and a developing art scene. She has a true love for animals, which is evident in her children’s books.
Specialties: 2009 Gold IPPY Medal Winner for “Ankle Soup.” Best Children’s Book. 2010 Gold IPPY Medal Winner for “Custard and Mustard,” Best Children’s Book.
Andrew Schulkind, Web Strategist
Andigo New Media
Andy, a 16-year veteran of the interactive media industry, is a Web developer specializing in communication strategy. Since founding Andigo New Media in 1996, his broad range of interests and insatiable curiosity have helped clients build interactive sales and marketing tools, illustrate complex business processes for internal and external audiences, and create engaging and effective training modules and educational applications.
Andrew graduated with a B.A. in Philosophy from Bucknell University. He co-chairs the Rhinebeck Web Committee, managing site development and recommending online policy for the town and village of Rhinebeck, where he lives. He also serves as treasurer of the board of the Rhinebeck Science Foundation, a non-profit which supports hands-on, thematic learning in grades K through 12. He is an avid fly fisherman and he loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after he was killed by "the bad guys?")